Invisible Influence, Dr. Jonah Berger “By randomly giving some families the opportunity to move to better neighborhoods, while others stayed put...

Invisible Influence, Dr. Jonah Berger “Mimicry facilitates social interactions because it generates rapport. Like a social glue, mimicry binds us and...

Invisible Influence, Dr. Jonah Berger “The mere presence of others changes performance. People tend to do better when others are around… This...

Invisible Influence, Dr. Jonah Berger “The notion is that information will change people’s minds… Unfortunately, more information doesn’t...

Invisible Influence, Dr. Jonah Berger “People don’t just care about whether others are doing something, or how many others are doing it, they also...

Contagious, Dr. Jonah Berger “Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention. Something can be remarkable...